Niten and Lina are both driven by a personal desire to help busy people stay authentically connected with their inner circle of close friends and family. Why? Because research shows that over 80% of us struggle to build, strengthen and maintain our connectedness. People are isolated and experiencing feelings of loneliness more than ever before. We are made for community and what we carry through life are beautiful, happy and joyous moments with those that matter most.

Niten’s busy corporate life has caused him to experience feelings of loneliness for years, despite having friends and family all over the world. Determined to find a way to solve this problem, he conceived a foundational idea in 2021.

Lina has a special needs child who spent all of seventh grade in isolation. She knew first hand the pain caused by loneliness and isolation, and she is determined to make her daughter's life more joyous. A 20-year friendship has led to an opportunity to help countless people around the world.

In May of 2023, Niten and Lina joined forces to create a disruptive AI technology called Joii.AI to help proactively manage connectedness within the inner circle of family and trusted friends. An excited technology start-up journey began!

Niten and Lina are confident that Joii.ai can bring more joy and happiness to countless people.

Doing Life Together With Those That Matter Most